yahoo Updates Data Practices, Giving Users More Control Over Personal Data
HELSINKI, Finland – October 17, 2025 – Yahoo is informing users of updates to its data practices, detailing how the company utilizes cookies and personal data – including precise location and IP addresses – for analytics, personalized advertising, and service advancement. The changes, announced today, aim to provide greater transparency and user control over how information is collected and used.
These updates come amid increasing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). the changes affect all Yahoo users, impacting the advertising they see, the content they receive, and the ongoing development of Yahoo’s suite of services. Users are now presented with options to manage their data preferences, potentially altering their online experience.
According to a notice displayed to users, Yahoo and its partners leverage data such as browsing and search history alongside IP addresses to deliver targeted advertising and content.This data is also used to measure the effectiveness of advertising campaigns, analyze audience demographics, and refine service offerings.
Users have three primary options: “Reject all,” “Manage privacy settings,” or accept the default settings. Selecting “Reject all” prevents Yahoo and its partners from using cookies and personal data for the specified purposes. The “Manage privacy settings” option allows for granular control over data usage preferences.
Yahoo emphasizes that users can modify their consent or adjust their settings at any time through links found on Yahoo websites and within its applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_947e6360-3522-44a9-90a7-c68412323c55&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_947e6360-3522-44a9-90a7-c68412323c55&userType=NON_REG].
Yahoo is part of the Yahoo Group.
