Yahoo Updates Data Practices, Offering Users Greater Control Over Personalization
HELSINKI, finland – november 21, 2025, 09:45 EET - Yahoo is informing users of updates to its data practices, detailing how it utilizes personal data for targeted advertising, content recommendations, and service advancement. The changes, outlined in a newly presented consent notice, grant users more granular control over how their data is used, responding to increasing privacy concerns and evolving data regulations.
These updates impact all users of Yahoo services, including Yahoo Mail, News, Finance, and Sports. The company clarifies it leverages precise location data, IP addresses, and browsing/search history for analytics purposes – specifically to deliver customized advertising and content, measure ad and content performance, understand audience demographics, and refine its offerings. Users are now presented with clear options to manage these preferences, reflecting a broader industry trend toward increased clarity and user agency.
Yahoo emphasizes its position as part of the Yahoo group, and details that individuals can opt-out of data usage for these additional purposes by selecting “Hylkää kaikki” (reject All). Alternatively, users can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings). Consent can be revoked or modified at any time through links found on Yahoo websites and applications.
Further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c69585a7-57e8-4fee-a2bf-d78a8f3352ca&userType=NON_REG) and Cookie Policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c69585a7-57e8-4fee-a2bf-d78a8f3352ca&userType=NON_REG).
