Yahoo Updates Data Practices, Offering Users Greater Control Over Personalization
HELSINKI, Finland – November 18, 2025, 05:52:14 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes personal data for targeted advertising, content recommendations, and service advancement. The changes, outlined in a newly presented consent notice, provide users with more granular control over how their data is used and offer options to limit tracking.
These updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand transparency regarding their online data.The changes affect all users of Yahoo services, including Yahoo mail, News, Finance, and Sports, and impact the personalization features they experience. Users are now presented with choices regarding the use of their data, including precise location information, IP addresses, and browsing history.
Yahoo, a component of the yahoo group, leverages this data – alongside other personal information – for analytics purposes. Specifically, the company states it uses this information to deliver customized advertising and content, measure the effectiveness of advertising campaigns, analyze audience demographics, and refine its service offerings.
Users have three primary options: they can accept all data usage, reject all non-essential data usage by selecting “Hylkää kaikki” (Reject All), or customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
The company emphasizes that users can modify or revoke their consent at any time via links within yahoo’s privacy and cookie policies, accessible on its websites and applications. Further details regarding yahoo’s data handling practices are available in its Privacy Policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_79b4d66b-a283-4da5-9b8f-4e086df99936&userType=NON_REG) and Cookie Policy ([https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_79b4d66b-a283-4da5-9b8f-4e086df99936&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_79b
