Yahoo Updates Data Practices, Offering Users Greater Control Over Personalization
HELSINKI, FINLAND – 2025/10/17 05:50:39 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search facts for analytics, personalized advertising, and service development. the changes, outlined in a newly presented consent notice, aim to provide users with increased clarity and control over how their personal information is used.
Yahoo, a component of the Yahoo group, leverages this data to tailor advertising and content, measure the effectiveness of marketing efforts, analyze audience demographics, and refine its suite of services. These practices impact a broad user base across Yahoo’s websites and applications. Users are now presented with options to either accept these data uses, reject all such processing, or customize their privacy settings. This update comes amid growing global scrutiny of data privacy and evolving regulations like the EU’s General Data Protection Regulation (GDPR).
Users who decline consent will not have their data used for these specified personalization purposes. Individuals can modify their preferences at any time through privacy and cookie settings available on Yahoo’s platforms. further details regarding Yahoo’s data handling procedures are available in its privacy policy and cookie policy, accessible via links provided within the consent notice. These policies outline the full scope of data collection, usage, and user rights.
