Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland – November 5, 2025, 19:34:13 EET – Yahoo is informing users of updates to its data practices, providing increased openness and control over how personal information is collected and used. The changes, detailed in a newly presented consent notice, outline how Yahoo leverages data for personalized advertising, content recommendations, and service development.
Yahoo, a component of the Yahoo group, utilizes data points including location information, IP addresses, and browsing history to refine user experiences and measure advertising effectiveness.These practices impact millions of users globally who rely on yahoo’s suite of services, including Yahoo Mail, News, Finance, and Sports. The update comes amid growing regulatory scrutiny surrounding data privacy and a heightened consumer awareness of online tracking. Users now have clearer options to manage their data preferences and limit the extent to wich their information is used for targeted advertising.
The consent notice explains that Yahoo and its partners employ these data collection methods to deliver tailored advertising and content, assess the performance of marketing campaigns, analyze audience demographics, and continuously improve its services.Users are presented with three distinct choices: accept all data usage,reject all non-essential data usage,or customize their privacy settings through a dedicated management portal.
individuals who opt-out of data collection for these additional purposes will still receive Yahoo’s core services,but may experience less personalized content and advertising. Users can modify their consent preferences at any time via links within Yahoo’s privacy and cookie settings, accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its extensive privacy policy and cookie policy, found at https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_5372891a-1b8a-4dee-a41e-97d2459b6388&userType=NON_REG and [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_5372891a-1b8a-4dee-a41e-97d2459b6388&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc
