Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland – 2024/10/27 14:17:00 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes cookies and personal data – including precise location and IP addresses – for analytics, personalized advertising, and service advancement. the changes aim to provide greater clarity and control over how user information is collected and used, aligning wiht evolving data privacy regulations.
Yahoo,a component of the Yahoo group,leverages data to tailor content and advertisements,measure advertising effectiveness,conduct audience research,and refine its services.This data collection encompasses browsing and search history, alongside geographical location data. Users are now presented with options to manage their preferences regarding this data usage, impacting millions of Yahoo users globally.
Users now have three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings. Selecting ”Reject all” will limit the use of cookies and personal data for the purposes outlined by Yahoo. The ”Manage privacy settings” option allows for granular control over individual data preferences.
Thes choices can be modified at any time through links found within Yahoo’s websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c4c958b8-e880-4430-998e-51dfe39552d1&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c4c958b8-e880-4430-998e-51dfe39552d1&userType=NON_REG].
