Yahoo Updates Data Practices, Giving Users More Control Over Personal Details
HELSINKI, Finland – November 29, 2025 – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how personal information is collected and used for advertising and content personalization. The changes, effective instantly, come as data privacy regulations continue to evolve globally and consumers demand greater agency over their digital footprint.
Yahoo, a component of the Yahoo group, utilizes data - including location information and IP addresses, alongside browsing and search history – for analytics purposes. This data fuels targeted advertising, content recommendations, and measurement of advertising effectiveness. The company also leverages this information to understand audience demographics and refine its service offerings. These updates aim to clarify these practices and empower users to manage their preferences.
Users now have the option to reject the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, they can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage privacy settings). These choices can be revisited and modified at any time through links found on Yahoo’s websites and applications.
Further details regarding yahoo’s data handling procedures are available in its privacy policy [https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html] and cookie policy [https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html].These documents outline the specifics of data collection, usage, and user rights, offering a comprehensive overview of Yahoo’s commitment to data protection.
