Yahoo Updates Data Practices, Giving Users More Control over Personal Details
HELSINKI, Finland – November 29, 2025 – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how personal information is collected and used for advertising and content personalization. The changes, effective instantly, come as data privacy regulations continue to evolve globally and consumers demand greater agency over their digital footprint.
yahoo, a component of the Yahoo group, utilizes data – including precise geographic location, IP addresses, and browsing/search history – for analytics, targeted advertising, content delivery, performance measurement, audience research, and service development. These practices impact millions of Yahoo users across its platforms, including Yahoo Mail, Finance, News, and Sports. The update aims to align with evolving privacy standards and empower users to make informed decisions about their data.
Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy settings through a dedicated “Manage Privacy Settings” portal. Rejecting all non-essential tracking will limit the personalization of ads and content.
According to the company’s updated policies, individuals can revoke or modify their consent at any time via links found within Yahoo’s privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling procedures are available in its thorough Privacy Policy and Cookie Policy, accessible through links provided to users. These policies outline the specifics of data collection, usage, and security measures employed by Yahoo.
