Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
FINLAND – November 29, 2025 – Yahoo is informing users in Finland of updates to its data practices, providing increased transparency and control over how their information is collected and used. The changes, detailed in a recent notice, outline how Yahoo leverages data for personalized advertising, content recommendations, and service progress, while also offering options for users to limit such tracking.
Yahoo, a component of the Yahoo group, utilizes precise geolocation data alongside other personal identifiers – including IP addresses and browsing/search history – for analytics purposes. This data fuels targeted advertising and content delivery, enables measurement of advertising effectiveness, facilitates audience research, and supports ongoing service improvements. These practices impact all Finnish users of yahoo’s platforms, including websites and applications. The update comes amid growing global scrutiny of data privacy and evolving regulations like the EU’s General Data Protection Regulation (GDPR).
Users now have the ability to reject the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (reject all). Alternatively, they can customize their preferences via “Hallitse tietosuoja-asetuksia” (Manage privacy settings).These choices can be revisited and modified at any time through links found within Yahoo’s privacy and cookie settings,accessible on its websites and applications.
Further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_8586cbbc-3e33-4125-8914-fafca637c4de&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_8586cbbc-3e33-4125-8914-fafca637c4de&userType=NON_REG].
