Yahoo Updates Data Practices, Giving Users More Control Over personal Data
HELSINKI, Finland – November 29, 2025 – Yahoo is informing users of updates to its data practices, detailing how the company utilizes cookies and personal data – including precise location and browsing history – for analytics, personalized advertising, and service advancement. The changes aim to provide greater openness and user control over how information is collected and used.
These updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s digital Services Act place increased emphasis on user consent and data protection. The changes affect all Yahoo users in Europe and perhaps beyond, impacting how they experience content and advertising across yahoo’s platforms and services. Users are now presented with options to manage thier data preferences, influencing the personalization of their online experience.
According to a notice displayed to users, Yahoo leverages data points such as IP addresses, search queries, and browsing behavior alongside geographical location to refine advertising and content delivery. This data also supports measurement of advertising effectiveness, audience research, and ongoing service improvements.
Users have three primary options: accept all data usage, reject all non-essential data usage, or customize their privacy settings through a dedicated ”Manage Privacy Settings” portal. Rejecting all non-essential usage will limit personalized advertising and content.
Yahoo emphasizes that users can modify or withdraw their consent at any time via links within its privacy and cookie policies, accessible on Yahoo websites and applications. Further details regarding Yahoo’s data handling practices are outlined in its privacy policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_af424757-8dbf-47d0-af47-745593b7e415&userType=NON_REG) and cookie policy ([https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_af424757-8dbf-47d0-af47-745593b7e415&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_af424757-8dbf-47d0-af47-745593b7e41
