Yahoo Updates Data Practices for Personalized Advertising in Finland
HELSINKI, Finland – November 28, 2025 – Yahoo is informing Finnish users about its data collection and usage practices, detailing how precise location data, IP addresses, browsing history, and search queries are utilized for targeted advertising and content personalization.The updated disclosures, appearing in a consent layer presented to users, outline the company’s methods for measuring ad and content performance, researching audience segments, and enhancing service development.
As of today, November 28, 2025, Yahoo, a component of the Yahoo group, is clarifying its reliance on user data to deliver customized experiences. This move comes amid increasing scrutiny of data privacy practices and evolving regulations surrounding online tracking. Finnish users now have the option to reject the use of their data for these additional purposes, or to manage their privacy settings with granular control. The changes impact anyone accessing Yahoo services within Finland, possibly altering the relevance of displayed advertising and content.
The company explains that collected data enables the delivery of tailored advertising and content, measurement of advertising effectiveness, audience research, and ongoing service improvements. users are presented with three clear choices: “Accept all,” “Reject all,” or “Manage privacy settings.” Selecting “Reject all” prevents Yahoo and its partners from utilizing cookies and personal data for the specified purposes.
Yahoo emphasizes that users retain the ability to modify their consent at any time through links found within its websites and applications. Further details regarding Yahoo’s data handling procedures are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_4d9b8e82-5d42-4d60-86a3-d89fb8c75f48&userType=NON_REG) and cookie policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_4d9b8e82-5d42-4d60-86a3-d89fb8c75f48&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_4d9b8e82-5d42-4d60-86a3-d8
