Yahoo Updates Data Practices,Giving Users More Control Over Personal Data
HELSINKI,Finland – November 28,2025 – Yahoo is informing users of updates to its data practices,providing increased transparency and control over how personal information is collected and utilized for advertising and content personalization. The changes,detailed in a newly presented consent notice,come as data privacy regulations continue to evolve and consumer awareness grows regarding online tracking.
Yahoo, a component of the Yahoo group, utilizes data – including precise location information, IP addresses, and browsing/search history – for analytics, targeted advertising, content delivery, ad performance measurement, audience research, and service development. These practices impact millions of Yahoo users globally, influencing the advertisements they see and the content presented to them across Yahoo’s platforms. The update empowers users to manage their data preferences and understand the scope of information being processed.
users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy settings through a dedicated “Manage Privacy Settings” portal. The company emphasizes that consent can be revoked or modified at any time via links within Yahoo’s websites and applications.
According to the notice, rejecting all non-essential tracking will limit the personalization of advertising and content. Further details regarding Yahoo’s data handling procedures are available in its updated Privacy Policy and Cookie Policy, accessible via links provided within the consent notice. These policies outline the specific types of data collected, how it is indeed used, and the security measures in place to protect user information.
