Yahoo Updates Data Practices, Giving Users More Control over Personal Information
FINLAND – October 16, 2025 – Yahoo is informing users in Finland and across the European Union of updates to its data practices, providing increased transparency and control over how their information is collected and used. The changes, detailed in a newly presented consent notice, address the use of cookies and personal data for analytics, personalized advertising, and service development.
yahoo,a component of the Yahoo group,utilizes cookies and precise geolocation data,alongside other personal identifiers like IP addresses and browsing/search history,to refine advertising and content delivery. These data points also facilitate measurement of ad and content performance,audience research,and ongoing service improvements. The update comes as data privacy regulations continue to evolve and users demand greater agency over their digital footprint.This impacts millions of Yahoo users across Europe, potentially altering the advertising landscape and requiring businesses to adapt to a more privacy-conscious environment.
Users now have three clear options: accept all data usage, reject all non-essential tracking, or customize their privacy preferences through a dedicated settings panel. Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined in the notice.Individuals can modify these choices at any time via links within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c20c7345-3997-4220-9d44-7341a7eef223&userType=NON_REG) and Cookie Policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c20c7345-3997-4220-9d44-7341a7eef223&userType=NON_REG).
