Yahoo Updates Data Practices, Giving Users More Control Over Personal Data
HELSINKI, finland – November 25, 2025, 18:08:24 EET - Yahoo is informing users of updates to its data practices, detailing how it utilizes cookies and personal data - including precise geolocation and IP addresses – for analytics, personalized advertising, and service development. The changes, announced today, aim to provide greater clarity and user control over how information is collected and used.
These updates come amid increasing scrutiny of data privacy and evolving regulations like the EU’s Digital Services Act. The changes impact all Yahoo users in Europe, perhaps affecting millions who rely on Yahoo services for email, news, search, and other online functions. Users now have clearer options to manage their data preferences, influencing the advertising they see and the personalization of content.
According to a notice presented to users, Yahoo and its partners leverage data such as browsing and search history alongside IP addresses to deliver targeted advertising and content. This data is also used to measure ad performance, analyze audience demographics, and refine service offerings.
Users are presented with three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings.Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined, while ”Manage privacy settings” allows for granular control over individual data preferences.
Yahoo emphasizes that users can modify these settings at any time through links found on its websites and within its applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7802d430-0654-4f75-8943-d5616c73eb5e&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7802d430-0654-4f75-8943-d5616c73eb5e&userType=NON_REG].
Yahoo is part of the Yahoo Group.
