yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
FINLAND – November 25, 2025 – Yahoo is informing users of updated data practices regarding the use of cookies and personal data for advertising and content personalization. The changes, detailed in a newly presented consent notice, provide users with greater transparency and control over how their information is collected and utilized across Yahoo’s platforms.
These updates come as data privacy regulations continue to evolve globally, and as users increasingly demand more agency over their digital footprint. the changes impact anyone using Yahoo services, including Yahoo Finance, News, Sports, and Mail, potentially affecting millions of users in Finland and across the european Union. Users are now presented with options to accept or reject the use of their data for targeted advertising, analytics, and service progress.
According to the notice, Yahoo, as part of the Yahoo Group, utilizes cookies and precise geolocation data, alongside other personal information such as IP addresses and browsing/search history. This data is employed for analytics, delivering tailored advertising and content, measuring ad and content performance, researching audiences, and improving services.
Users who do not consent to these expanded data uses can select “Reject all.” Alternatively, they can choose “Manage privacy settings” to customize their preferences. Yahoo emphasizes that users can modify or withdraw their consent at any time through privacy and cookie settings available on its websites and applications. further details regarding Yahoo’s data handling practices are available in its Privacy Policy and Cookie Policy, accessible via links provided in the consent notice.
