yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
FINLAND – November 25, 2025 – Yahoo is informing users of updates to its data practices, providing increased transparency adn control over how their information is used for advertising and content personalization. The changes, detailed in a newly presented consent notice, outline how Yahoo and its partners leverage data - including cookies, IP addresses, and browsing history - for analytics, targeted advertising, and service progress.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection regulation (GDPR). The changes impact all Yahoo users, particularly those in the European Economic Area, by offering granular control over data usage beyond essential site functionality. Users can now explicitly consent to the use of their data for personalized advertising and content, or opt-out entirely.
Yahoo, a component of the Yahoo group, utilizes precise geolocation data alongside other personal information – such as IP addresses and browsing/search data – for analytical purposes. This data fuels the delivery of tailored advertising and content, enables measurement of advertising effectiveness, facilitates audience research, and supports ongoing service improvements.
Users are presented with three clear options: “accept all,” “Reject all,” or ”Manage privacy settings.” Selecting “Reject all” prevents the use of cookies and personal data for the described additional purposes. The “Manage privacy settings” option allows for customized preferences.
Yahoo emphasizes that users can modify their consent at any time through links found in the privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_21358eae-dd28-4d84-abc2-cf58998d333e&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_21358eae-dd28-4d84-abc2-cf58998d333e&userType=NON_REG].
