Yahoo Updates Data Practices, Offering Users Greater Control Over Personal Information
FINLAND – November 17, 2025 – Yahoo is informing users of updated data practices regarding the collection and use of personal information for advertising and content personalization. The changes, detailed in a newly presented consent notice, provide users with more granular control over how their data-including precise location and browsing history-is utilized.
These updates arrive amid increasing scrutiny of data privacy and evolving European regulations. The changes impact all users of Yahoo services, including platforms like Yahoo Finance and Yahoo Mail, and outline how the company leverages data for targeted advertising, content recommendations, audience analysis, and service progress. Users are now presented with clear options to either accept data usage for these purposes, reject all such tracking, or customize their privacy settings.
Specifically, Yahoo utilizes data points such as IP addresses, search queries, and geographical location to deliver tailored advertising and content experiences. The company also employs this information to measure the effectiveness of advertising campaigns and to better understand its user base. According to the notice, this data processing is also used to refine and improve Yahoo’s services.
Users who wish to opt-out of these data practices can select “Reject all,” or choose “Manage privacy settings” to customize their preferences. Yahoo emphasizes that users can modify or withdraw their consent at any time through links found within its privacy and cookie policies, accessible on its websites and applications.
Further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_3993d657-fbcc-49b4-b94a-9e2be5a765c9&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_3993d657-fbcc-49b4-b94a-9e2be5a765c9&userType=NON_REG]. Yahoo is part of the Yahoo group.
