Yahoo Updates Data Practices, Offering Users greater Control over Personalization
FINLAND – november 17, 2025 – Yahoo is informing users of updates to its data practices, providing new options for managing how personal information is used for advertising and content personalization. The changes, effective promptly, come as data privacy regulations continue to evolve and consumers demand more clarity and control over their digital footprint.
Yahoo, a component of the Yahoo group, utilizes precise geolocation data alongside other personal identifiers - including IP addresses and browsing/search history – for analytics purposes. This data fuels targeted advertising, content recommendations, ad performance measurement, audience research, and service development. Users are now presented with choices regarding the use of this data beyond essential functionality.
Specifically, individuals can opt-out of the use of cookies and personal data for these additional purposes by selecting “hylkää kaikki” (Reject All).Alternatively, users can customize their preferences via “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings). These selections can be modified or revoked at any time through links found within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_746a40d7-00a3-47bc-820f-98d7a3819a69&userType=NON_REG) and Cookie Policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_746a40d7-00a3-47bc-820f-98d7a3819a69&userType=NON_REG).
