Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
FINLAND – November 15, 2025 – Yahoo is informing users in Finland and across the European Union of updates to its data practices, providing increased openness and control over how their information is collected and used. The changes, detailed in a newly presented consent notice, address the use of cookies and personal data for analytics, personalized advertising, and service advancement.
Yahoo, a component of the Yahoo group, utilizes cookies and precise geolocation data, alongside other personal identifiers like IP addresses and browsing/search history, to refine advertising and content delivery. These data points also facilitate measurement of ad and content performance, audience research, and ongoing service improvements. The update comes as data privacy regulations continue to evolve and users demand greater agency over their digital footprint.
Users now have the option to reject the use of cookies and personal data for these expanded purposes by selecting ”Hylkää kaikki” (Reject all).Alternatively, they can customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage privacy settings). Individuals can revise or withdraw their consent at any time via links found within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_85aa410e-864e-407f-8282-5c6e0f67123d&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_85aa410e-864e-407f-8282-5c6e0f67123d&userType=NON_REG].
