Yahoo Updates Data Practices, Offering Users Greater Control Over Personal Details
HELSINKI, Finland – November 14, 2025, 23:24:12 EET - Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search information for analytics, personalized advertising, and service advancement. The changes, communicated through updated consent notices on Yahoo platforms, aim to provide users with more openness and control over how their personal information is used.
These updates come as data privacy regulations continue to evolve globally, and as consumers increasingly demand greater agency over their digital footprint. The revised practices affect all Yahoo users in the European Economic Area and beyond, impacting how targeted content is delivered and how the effectiveness of advertising campaigns is measured. Users are now presented with clear options to manage their data preferences, potentially altering the online experience they receive.
according to the notice, Yahoo and its partners leverage collected data to deliver tailored advertising and content, assess advertising and content performance, analyze audience demographics, and refine its suite of services. Specifically, the company utilizes this information for analytics purposes, enabling it to understand user behavior and improve its offerings.
Users are presented with three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings. Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined in the notice. The “Manage privacy settings” option allows for granular control over individual data preferences.
Yahoo emphasizes that users can modify their consent at any time through links provided on its websites and within its applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c88e3e11-8212-4d06-95b9-2f0aa1afe73c&userType=NON_REG] and cookie policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c88e3e11-8212-4d06-95b9-2f0aa1afe73c&userType=NON_REG].
Yahoo is a part of the Yahoo Group.
