Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
FINLAND - November 13, 2025 – Yahoo is informing users of updates to its data practices, providing increased openness and control over how their information is collected and used for advertising and personalization. The changes, effective immediately, come as data privacy regulations continue to evolve and consumers demand greater agency over their digital footprint.
These updates detail how Yahoo, as part of the Yahoo-konserni (Yahoo Group), utilizes cookies and personal data – including precise location data, IP addresses, and browsing/search history – for analytics, tailored advertising, content recommendations, ad performance measurement, audience research, and service progress. Users are now presented with clearer options to manage these preferences, reflecting a broader industry shift towards user-centric data governance.
The core of the update centers on user consent. Individuals can now choose to “Reject all” tracking and personalized data usage, or alternatively, select “Manage privacy settings” to customize their preferences. These choices apply to YahooS websites and applications. Users can also revoke or modify their consent at any time through links found within Yahoo’s privacy and cookie settings.
According to the company’s updated policies, accessible via links provided to users, further details regarding data usage can be found in Yahoo’s Privacy policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html) and Cookie Policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html). These documents outline the specific types of data collected and how it is employed to enhance user experience and deliver targeted advertising.
