Yahoo Updates Data Practices, giving Users More Control Over Personal Data
HELSINKI, Finland – November 13, 2025 - Yahoo is informing users of updates to its data practices, providing increased openness and control over how personal information is collected and used for advertising and content personalization.The changes, effective promptly, come as data privacy regulations continue to evolve globally and consumers demand greater agency over thier digital footprint.
Yahoo, a component of the Yahoo group, utilizes data – including precise geographic location, IP addresses, and browsing/search history – for analytics, targeted advertising, content delivery, performance measurement, audience research, and service growth. These practices impact millions of Yahoo users across its platforms, including yahoo Mail, News, Finance, and Sports. The update aims to align with evolving privacy standards and empower individuals to make informed decisions about their data.
Users now have clearer options to manage their preferences. They can opt out of the use of cookies and personal data for these additional purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, users can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage privacy settings).
These choices are not permanent; users can modify or withdraw their consent at any time through privacy and cookie settings links available on Yahoo websites and applications. Further details regarding yahoo’s data handling procedures are outlined in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_51560caf-0c09-4b35-ae2f-c55701f6083c&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_51560caf-0c09-4b35-ae2f-c55701f6083c&userType=NON_REG].
