Yahoo Updates Data Practices, Giving Users More Control Over Personal Details
FINLAND – November 13, 2025 – Yahoo is informing users in Finland and across the European Union of updates to it’s data practices, providing increased transparency and control over how their personal information is used. The changes, detailed in a newly presented consent banner, address the collection and utilization of data including cookies, precise geolocation data, IP addresses, and browsing/search history.
These updates come as data privacy regulations continue to evolve and as users become increasingly aware of how their information is leveraged for targeted advertising and content personalization. The changes impact anyone using Yahoo services – including Yahoo Finance, News, and Mail – and outline how data is used for analytics, ad targeting, audience research, and service growth. Users are now presented with clear options to manage their data preferences.
Yahoo explains it utilizes data to deliver customized advertising and content, measure ad and content performance, understand audiences, and improve its services. The company clarifies that it, as part of the Yahoo group, employs these practices. Users can now choose to “Reject all” tracking, or alternatively, “Manage privacy settings” for granular control.
The consent notice also directs users to Yahoo’s privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_4363e96d-6d18-4815-950a-3599d551e692&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_4363e96d-6d18-4815-950a-3599d551e692&userType=NON_REG) for further details and options to revoke or modify consent at any time.
