Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
November 13, 2025 – Yahoo is informing users of updates to its data practices, detailing how the company utilizes cookies and personal data – including precise location and IP addresses – for analytics, personalized advertising, and service development. The changes aim to provide greater openness and user control over how information is collected and used.
These updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand more agency over their digital footprint. The revised practices affect all yahoo users,impacting the advertising they see,the content recommendations they receive,and the ongoing development of Yahoo’s suite of services. Users are now presented with options to manage their data preferences, including the ability to reject the use of cookies and personal data for these additional purposes.
According to a notice presented to users, Yahoo and its partners leverage data such as IP addresses and browsing history to analyze trends, deliver tailored advertising and content, measure ad performance, conduct audience research, and refine its services. Users who do not consent to these practices can select “Reject all,” while those seeking more granular control can access “Manage privacy settings.”
Yahoo emphasizes that users can modify or withdraw their consent at any time through links found on its websites and applications. Further details regarding Yahoo’s data handling procedures are available in its privacy policy and cookie policy, accessible via links provided in the notice. Yahoo is part of the Yahoo group.
