Yahoo Updates Data Practices, Offers Users Greater Control Over Personal Data
HELSINKI, Finland - November 11, 2025, 12:14:16 EET – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how personal information is collected and utilized. The changes, detailed in a recent notice, outline how Yahoo and its partners leverage data for personalized advertising, content recommendations, and service development.
As part of the Yahoo-konserni (Yahoo group),the company utilizes precise geolocation data,IP addresses,and browsing/search history alongside other personal data for analytics purposes. This data is employed to deliver tailored advertising and content, measure the effectiveness of marketing efforts, analyze audience demographics, and refine its suite of services. The update comes amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General data Protection Regulation (GDPR). Users are now presented with options to manage their data preferences, impacting the level of personalization they experience across Yahoo’s platforms.
Users have three primary options: accept all data usage, reject all non-essential data usage, or customize their privacy settings. Selecting “Hylkää kaikki” (Reject All) will limit the use of cookies and personal information for the purposes outlined, while “Hallitse tietosuoja-asetuksia” (manage privacy Settings) allows for granular control over individual data preferences. Users can modify thes settings at any time through links provided on Yahoo websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_66738958-97d4-4d31-ab71-c829ec22e7dd&userType=NON_REG) and cookie policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_66738958-97d4-4d31-ab71-c829ec22e7dd&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_66738958-97d4-4d31-ab7
