Yahoo Updates data Practices,Giving Users More Control Over Personal facts
HELSINKI,finland – November 11,2025,05:04:12 EET – Yahoo is informing users of updates to its data practices,providing increased transparency and control over how their personal information is used for advertising and content personalization. The changes, detailed in a newly presented consent notice, affect users across yahoo’s platforms, including its sports and news sites.
Yahoo, a component of the Yahoo group, utilizes data collection methods – including cookies and precise geolocation data – alongside information like IP addresses and browsing history. This data is employed for analytics, delivering tailored advertising and content, measuring ad performance, audience research, and service development. Users are now being presented with clearer options to manage their data preferences, reflecting evolving privacy regulations and a growing consumer demand for data control.
The updated policy allows users to reject the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (Reject all). Alternatively,users can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage privacy settings). these preferences can be modified at any time through links found on Yahoo’s websites and applications.
These changes come as data privacy continues to be a central concern for internet users globally.Yahoo’s move aims to align with regulations like the European Union’s General Data Protection Regulation (GDPR) and similar legislation, which emphasize user consent and data minimization. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_cb56806c-0044-4042-9a9e-5a102eb93a0c&userType=NON_REG] and cookie policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_cb56806c-0044-4042-9a9e-5a102eb93a0c&userType=NON_REG].
