Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
FINLAND – November 11, 2025 01:48:21 EET – Yahoo is informing users of updates to its data practices, providing increased openness and control over how their information is used for advertising and content personalization. The changes, detailed in a newly presented consent notice, outline how Yahoo and its partners leverage data – including cookies, precise geolocation data, IP addresses, and browsing/search history – for analytics, targeted advertising, and service development.
As part of the Yahoo-konserni (Yahoo Group), the company is responding to evolving privacy regulations and user expectations by offering more granular control over data usage.These updates impact all users of Yahoo’s platforms and services, potentially altering the advertising experiences and content recommendations they receive. Users now have the option to reject the use of their data for these additional purposes or to customize their privacy settings.
The notice explains that data collection is used to deliver tailored advertising and content, measure ad and content performance, conduct audience research, and improve Yahoo’s services. Users can choose to “Reject all” such data usage, or select “Manage privacy settings” to refine their preferences.
Yahoo emphasizes that users can modify or withdraw their consent at any time through links found in the privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_6519d2f0-434a-4ab8-9756-ddaae8512bda&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_6519d2f0-434a-4ab8-9756-ddaae8512bda&userType=NON_REG).
