yahoo Updates Data Practices, Giving Users More Control Over Personal Information
FINLAND – November 6, 2025 – Yahoo is informing users of updated data practices regarding the use of cookies and personal information for advertising and content personalization, offering increased control over how their data is utilized. The changes, detailed in a newly presented consent notice, impact anyone using yahoo services, including Yahoo Finance, News, and Mail.
These updates come as data privacy regulations continue to evolve globally, and as users become increasingly aware of how their online activity is tracked and monetized. The core of the update centers on obtaining explicit consent for using data – including precise location data, IP addresses, and browsing/search history – beyond essential functionality. This data is currently used for analytics, targeted advertising, measuring ad performance, audience research, and service advancement.
Yahoo, a part of the Yahoo group, clarifies that it and its partners employ cookies and personal data for a range of purposes.Users now have the option to reject all non-essential data usage by selecting “Hylkää kaikki” (Reject All). Alternatively, they can customize their preferences via ”Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
Users can revoke or modify their consent at any time through privacy and cookie settings found on Yahoo websites and applications. further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_fe399c9c-6163-4329-b657-3d6fef9cd424&userType=NON_REG) and Cookie Policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_fe399c9c-6163-4329-b657-3d6fef9cd424&userType=NON_REG).
