Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
FINLAND – 2024/11/03 14:35 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search data for analytics, personalized advertising, and service development. The changes aim to provide greater transparency and control over how personal information is used, particularly concerning targeted content and measurement of advertising effectiveness.
These updates come as data privacy regulations continue to evolve globally, and as consumers increasingly demand more agency over their online data. The changes impact all Yahoo users in the European Economic Area and beyond, potentially influencing the advertising landscape and the future of personalized online experiences.Users now have clearer options to manage their data preferences and understand how Yahoo and its partners leverage information to tailor content and measure ad performance.
Yahoo explains it employs these data points to deliver customized advertising and content,assess the impact of marketing efforts,analyze audience demographics,and refine its services. Users are being presented with choices regarding the use of cookies and personal data for these purposes.
Individuals can opt-out of this data usage entirely by selecting “Hylkää kaikki” (Reject all). Alternatively, they can customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage privacy settings). Yahoo emphasizes that users retain the ability to modify or withdraw their consent at any time via links found on its websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_474a5f5e-1ad3-468c-a0d7-1f54c2485ea8&userType=NON_REG) and cookie policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_474a5f5e-1ad3-468c-a0d7-1f54c2485ea8&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_474a5f5e-1ad3-468c-a0d7-1
