Yahoo Updates Data Practices, Offering Users Greater Control Over Personalization
FINLAND – November 3, 2025, 22:10:17 EET – Yahoo is informing users of updated data practices regarding the collection and use of personal information for advertising and content personalization. The changes, detailed in a newly presented consent notice, provide users with more granular control over how their data-including precise location, IP address, browsing history, and search queries-is utilized.
These updates arrive amid increasing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact all users of Yahoo services, including platforms like Yahoo Finance and Yahoo Mail, and aim to increase clarity regarding data usage for analytics, targeted advertising, audience research, and service progress. Yahoo is part of the Yahoo Group. Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy preferences through a dedicated settings panel.
The consent notice explains that Yahoo and its partners leverage this data to deliver tailored advertising and content experiences, measure the effectiveness of campaigns, and gain insights into user demographics. Users can revoke or modify their consent at any time via links within Yahoo’s websites and applications. Further details regarding these practices are outlined in Yahoo’s privacy policy and cookie policy, accessible through provided links. These policies detail the scope of data collection, how it is secured, and user rights concerning their personal information.
