Yahoo Updates Data Practices, Giving users More Control Over Personalized Advertising
November 3, 2025, 04:36:24 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search information for analytics, personalized advertising, and service development.The changes aim to provide greater transparency and user control over how personal information is used.
Yahoo, a component of the Yahoo group, leverages this data to tailor advertising and content, measure the effectiveness of marketing efforts, analyze audience demographics, and refine its services. these practices impact a broad user base accessing Yahoo’s platforms,including its sports website,and are subject to evolving data privacy regulations,particularly within the European Union. Users are now presented with options to manage their data preferences, reflecting a broader industry trend toward increased user agency.
Users have three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings. selecting “Reject all” will limit the use of cookies and personal information for the purposes outlined by Yahoo. The “Manage privacy settings” option allows for granular control over data sharing preferences.
These settings can be revisited and modified at any time through links found on Yahoo’s websites and applications.Further details regarding Yahoo’s data handling procedures are available in its privacy policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b527f958-e0a0-4f44-a1d7-1848cb3222ce&userType=NON_REG) and cookie policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b527f958-e0a0-4f44-a1d7-1848cb3222ce&userType=NON_REG).
