Yahoo Updates Data Practices, Giving Users More Control Over Personal Details
FINLAND – 2024/02/29 14:35 EET – Yahoo is informing users in Finland and across the European Union about updates to its data practices, providing increased openness and control over how their information is used for advertising and content personalization. The changes come as data privacy regulations continue to evolve and users demand greater agency over their digital footprint.
Yahoo, a component of the Yahoo group, utilizes cookies and personal data – including precise geolocation data, IP addresses, and browsing/search history – for analytics, personalized advertising, content delivery, ad performance measurement, audience research, and service growth. These updates detail how users can now manage their preferences regarding this data usage, reflecting a broader industry shift towards user-centric privacy controls.
Users now have three primary options: except all data usage, reject all non-essential data usage, or customize their privacy settings. Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined above. The “Manage privacy settings” option allows granular control over specific data processing activities.
These choices can be modified at any time through links found in Yahoo’s privacy and cookie policies, accessible on its websites and within its applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_d41e2790-d7cb-4699-bedb-403f81640315&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_d41e2790-d7cb-4699-bedb-403f81640315&userType=NON_REG].
