Yahoo Updates Data Practices for Personalized Advertising in Finland
HELSINKI, Finland – October 28, 2025, 18:30:22 EEST – Yahoo is informing Finnish users about its data collection and usage practices, detailing how precise location data, IP addresses, browsing history, and search queries are utilized for targeted advertising and content personalization. the updated disclosures, appearing in a consent layer on Yahoo properties, outline the company’s methods for measuring ad and content performance, researching audience segments, and developing its services.
These changes come as data privacy regulations across Europe continue to evolve, placing increased scrutiny on how companies leverage user data. The practices affect all Yahoo users in Finland, impacting the advertising they see and the content presented to them. Users now have the option to reject the use of their data for these additional purposes, or to customize their privacy settings. Failure to opt-out will result in continued data usage as described.
According to the notice,Yahoo,as part of the Yahoo-konserni (Yahoo Group),employs this data to deliver tailored advertising and content experiences. Users can decline these practices by selecting “Hylkää kaikki” (Reject all),or manage their preferences via “Hallitse tietosuoja-asetuksia” (Manage privacy settings).
Yahoo emphasizes that users retain the ability to revoke or modify their consent at any time through links found on its websites and applications.Further details regarding Yahoo’s data handling procedures are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_f574b78f-6f6f-4c01-a7e6-a0de76599a65&userType=NON_REG) and cookie policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_f574b78f-6f6f-4c01-a7e6-a0de76599a65&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_f574b78f-6f6f-4c01-a7e6-a0de765
