Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
FINLAND – october 26, 2025 – Yahoo is informing users of updates to its data practices, providing increased openness and control over how their information is collected and used for advertising and personalization.The changes, detailed in a new consent notice appearing on Yahoo platforms, outline the company’s use of cookies and personal data – including precise location and IP addresses - for analytics, targeted advertising, and service development.
As of today, October 26, 2025, Yahoo, a part of the Yahoo Group, is clarifying its methods for utilizing user data. These updates come amid growing global scrutiny of data privacy and evolving regulations like the EU’s General Data Protection Regulation (GDPR). The changes impact all Yahoo users in Europe and potentially globally, offering them choices regarding the use of their data beyond basic functionality.Users can now opt-out of data collection for personalized advertising and content, or manage their privacy settings with greater granularity.
The notice explains that Yahoo leverages data such as browsing and search history alongside IP addresses to deliver tailored advertising and content, measure ad performance, conduct audience research, and refine its services. Users are presented with options to “Reject all” non-essential data usage, or to “Manage privacy settings” for customized control.
Yahoo emphasizes that users can revoke or modify their consent at any time through links found in the privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_5beb7113-be31-4cd1-95ee-c196976d3d80&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_5beb7113-be31-4cd1-95ee-c196976d3d80&userType=NON_REG].
