Yahoo Updates Data Practices,Giving Users More Control Over Personal Information
FINLAND – 2024/10/22 20:36:13 EEST – Yahoo is informing users of updates to its data practices,providing increased openness adn control over how their information is collected and used. The changes, detailed in a recent notice, outline how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing history – for analytics, personalized advertising, and service growth.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the EU’s Digital Services Act. the changes impact all users of yahoo services,potentially affecting the relevance of content and advertisements they encounter. users now have clearer options to manage their data preferences, influencing the personalized experiences offered across Yahoo’s platforms.
Yahoo clarifies that it is part of the Yahoo group. The company employs cookies and gathers personal data-such as IP addresses and browsing and search information-for purposes beyond basic service functionality. These include delivering tailored advertising and content, measuring ad and content performance, analyzing audience demographics, and refining its services.
Users are presented with three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings. Selecting “Reject all” prevents Yahoo and its partners from utilizing cookies and personal data for the specified additional purposes.
Individuals can modify their preferences at any time through links found in Yahoo’s privacy and cookie settings, accessible on its websites and within its applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_52423d22-8aed-4a35-897c-118901143064&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_52423d22-8aed-4a35-897c-118901143064&userType=NON_REG].
