Yahoo Updates Data Practices for Personalized Advertising in Finland
HELSINKI, Finland – October 21, 2025 – Yahoo is informing Finnish users about its data collection and usage practices, detailing how precise location data, IP addresses, browsing history, and search queries are utilized for targeted advertising and content personalization. Teh update, communicated through a revised consent notice, outlines how this data also supports ad and content performance measurement, audience research, and service development within the Yahoo ecosystem.
The changes come as data privacy regulations continue to evolve and as users increasingly demand clarity regarding how their details is used. This impacts all Finnish Yahoo users, potentially altering the advertising experience and the relevance of content displayed.Users now have clear options to reject data usage for these purposes or to customize their privacy settings, a move reflecting Yahoo’s commitment to user control and compliance with European data protection standards.
Specifically, yahoo states it leverages this data to deliver tailored advertising and content experiences. The company also uses the information to assess the effectiveness of advertising campaigns, understand audience demographics, and refine its services.Users are presented with three choices: accept all data usage, reject all, or manage individual privacy preferences.
Those wishing to opt-out of these data-driven practices can select “Hylkää kaikki” (Reject All) or “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings). Users can also modify their preferences at any time through links provided on Yahoo websites and applications. Further details regarding Yahoo’s data handling procedures are available in its privacy policy and cookie policy, accessible via links provided within the consent notice.
Yahoo is part of the Yahoo Group.
