Yahoo Updates Data Practices for Personalized Experiences in Finland
HELSINKI, finland – October 18, 2025 – Yahoo is informing Finnish users of updates too its data practices regarding the collection and use of personal information, including precise geographic location and IP addresses, for targeted advertising and content personalization. The changes, detailed in a recent notice, outline how yahoo and its partners leverage this data to deliver tailored experiences, measure advertising effectiveness, analyze audience demographics, and refine service growth.
These updates come as data privacy regulations continue to evolve and as users increasingly demand transparency regarding how their information is utilized. The changes impact all Yahoo users in Finland, perhaps influencing the advertising they see and the content presented across Yahoo’s platforms, including its finance and news services. Users now have granular control over their data sharing preferences, with options to reject all non-essential tracking or customize their settings.
according to the notice, Yahoo gathers data such as IP addresses and browsing/search history alongside precise location information. This data is employed to create personalized advertising and content, assess the performance of marketing campaigns, conduct audience research, and improve Yahoo’s services.
Users who wish to opt-out of these data-driven practices can select “Reject all.” Alternatively, they can choose “Manage privacy settings” to tailor their preferences. Yahoo emphasizes that users can modify or withdraw their consent at any time through links found in their privacy and cookie settings, or within the privacy management dashboard on Yahoo sites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_067d1f4a-e624-42ac-971f-a85d5ef6f5a6&userType=NON_REG) and cookie policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_067d1f4a-e624-42ac-971f-a85d5ef6f5a6&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_067d1f4a-e624-42ac-971f-
