yahoo Updates Data Practices, Giving Users More Control Over Personal details
october 30, 2025 – yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is collected and used for advertising and personalization. The changes, detailed in a new consent notice appearing on Yahoo platforms, outline the company’s use of cookies and personal data – including precise location and IP addresses – for analytics, targeted advertising, and service development.
As part of the Yahoo-konserni (Yahoo Group), the company leverages user data to deliver customized content and measure advertising effectiveness. These updates respond to evolving privacy regulations and user expectations regarding data control. Individuals can now choose to reject the use of cookies and personal data for these additional purposes,or manage their specific privacy settings through dedicated controls. This impacts millions of Yahoo users globally, offering them greater agency over their digital footprint and influencing the future of personalized online experiences.
The notice explains that Yahoo utilizes data such as IP addresses and browsing history alongside cookies to analyze trends,personalize advertisements,and refine its services. users are presented with options to “Reject all,” “Manage privacy settings,” or except the updated terms. Selecting “Reject all” will limit the use of data for the described purposes, while “Manage privacy settings” directs users to a detailed control panel.
Users can modify or withdraw their consent at any time via links found in Yahoo’s privacy and cookie policies,accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ba2157b9-e4c5-47dd-8795-c70cfee24abb&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ba2157b9-e4c5-47dd-8795-c70cfee24abb&userType=NON_REG].
