Yahoo Updates Data Practices,Offering Users Greater Control Over Personal Information
HELSINKI,finland – November 28,2025,19:13:55 EET - Yahoo is informing users of updates to its data practices,detailing how it utilizes precise location data,IP addresses,browsing history,and search information for analytics,personalized advertising,and service growth. The changes, outlined in a recent notice to users, aim to increase transparency and provide individuals with more granular control over how their personal information is used.
These updates come amid increasing global scrutiny of data privacy and evolving regulations like the european Union’s General Data Protection Regulation (GDPR).The changes affect all users of Yahoo services, including those accessing platforms through websites and applications.Users are now presented with options to either except the broadened data usage, reject all such practices, or customize their privacy settings. Yahoo, a component of the Yahoo group, emphasizes that individuals can modify these preferences at any time through dedicated privacy and cookie settings within its platforms.
Specifically, Yahoo leverages collected data to deliver tailored advertising and content, measure the effectiveness of marketing campaigns, conduct audience research, and refine its service offerings. The company clarifies that it, alongside its partners, employs these data points for analytical purposes. Users who wish to opt-out of these expanded data uses can select “Reject all,” while those seeking a more customized approach can access “Manage privacy settings.”
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_806ef762-e9d6-4e5e-b849-43f0d379f25e&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_806ef762-e9d6-4e5e-b849-43f0d379f25e&userType=NON_REG].
