yahoo Updates Data Practices, Giving Users More control Over Personal Information
FINLAND – November 15, 2025 – Yahoo is informing users in Finland of updates too its data practices, providing increased transparency and control over how personal information is collected and used for advertising and content personalization. The changes, effective promptly, come as data privacy regulations continue to evolve and users demand greater agency over their digital footprint.
Yahoo,a component of the Yahoo group,utilizes data – including precise geographic location,IP addresses,and browsing/search history – for analytics,targeted advertising,content delivery,ad performance measurement,audience research,and service development. These updates detail how users can now manage their preferences regarding this data usage. Individuals can opt-out of these expanded data applications by selecting “Hylkää kaikki” (Reject All), or customize their settings via “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
The revised policy allows users to withdraw consent or modify their choices at any time through links found within Yahoo’s websites and applications. Further details regarding Yahoo’s handling of personal data are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_10fdc2c5-8951-4b97-ba8e-ac2fa58bda65&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_10fdc2c5-8951-4b97-ba8e-ac2fa58bda65&userType=NON_REG].
