Yahoo Updates Data practices, Giving Users More Control Over Personalized Advertising
HELSINKI, FINLAND – 2024/10/15 21:58:35 EEST – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their data is used for advertising and content personalization. The changes,detailed in a recently published notice,outline how Yahoo leverages location data,IP addresses,browsing history,and search queries to deliver tailored experiences.
These updates come as data privacy concerns continue to grow globally, and as regulations like the European union’s General Data protection Regulation (GDPR) demand greater user consent and control. The changes affect all users of Yahoo services, including Yahoo Mail, News, Finance, and Sports, and impact how advertising is targeted and measured across the Yahoo network. Users are now presented with clear options to manage their data preferences,impacting the level of personalization they receive.
Yahoo, a component of the yahoo group, utilizes collected data for analytics, enabling the delivery of customized advertising and content. This data also facilitates the measurement of advertising effectiveness, audience research, and the ongoing progress of its services. Specifically, the company employs this information to understand user demographics and behaviors, allowing advertisers to reach specific target groups more effectively.
Users have three primary options: they can accept all data usage, reject all non-essential data usage, or customize their privacy settings through a dedicated “Manage privacy Settings” portal. Rejecting all non-essential data usage will limit the personalization of ads and content.
Individuals can modify their consent or adjust their preferences at any time via links within yahoo’s websites and applications. further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html) and Cookie Policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html).
