Digital loyalty Hinges on Frist Week Engagement, New amplitude Report Reveals
SAN FRANCISCO, CA – May 16, 2024 - A new report from digital analytics platform Amplitude reveals a critical link between user activation within the first seven days of product use and long-term retention, challenging the traditional marketing focus on sheer acquisition volume. The Amplitude product Benchmark Report 2025, analyzing over 171 billion monthly user actions from 2,600 companies globally, demonstrates that 69% of products boasting the best seven-day activation rates also rank among the leaders in three-month retention.
the findings underscore that initial value demonstration is paramount. The report highlights a lack of significant correlation between acquisition volume and sustained user loyalty, suggesting “growth is worthless without enduring commitment.” A stark statistic reveals that 96% of new users of mid-tier products abandon them after three months, contrasting sharply with the top 10% of performers who retain nearly one in five users (18.5%) over the same period.
“Attracting users is no longer enough. What sets the best performing products apart is their ability to demonstrate true value from day one. First impressions really determine long-term success,” explains Jeremy Greenbaum,VP EMEA Sud at Amplitude.
The report identifies sectors leading in retention.Travel and hospitality currently lead with 25% of users remaining active after three months, attributed to immersive and personalized digital experiences. Financial services and e-commerce closely follow, driven by the increasing digitalization of daily life.
Amplitude’s analysis encompasses B2B technology,e-commerce,financial services,healthcare,media and entertainment,and travel and hospitality sectors. The full Product Benchmark Report 2025 is available at https://amplitude.com/resources/product-benchmark-report.
