Milwaukee-Area Movie Theaters Rely on Volunteers, Community Support to Survive
Milwaukee, WI – As streaming services proliferate and attendance fluctuates post-pandemic, self-reliant movie theaters across Wisconsin are increasingly reliant on volunteer efforts and community donations to remain open.The Rivoli Theater in Cedarburg, operating as 1936, exemplifies this trend, functioning almost entirely with volunteer staff managing ticket sales, concessions, and operations.
These smaller cinemas, like the Rivoli and others facing similar challenges, provide a unique cultural experience often absent from larger chains or at-home viewing.The Rivoli,originally housed in a former dry goods store,raised $15,000 last year through community donations alone,demonstrating strong local support. However, other theaters are not as blessed. The Park Theatre in Park Falls will close permanently at the end of November, highlighting the precarious situation facing many independent venues. Jerry Voigt, a Rivoli Theatre volunteer, emphasized the critical role of community backing, stating, “they would not let it go. They would not let it close.”
The Rivoli hosts private events, screenings of classic films, and seasonal showings like Christmas movies.The theater’s continued operation hinges on the dedication of its volunteer workforce, making paid staff unsustainable.
This story originally appeared on Wisconsin Public Radio.
