Coca-Cola & milano Cortina 2026 to Host Free Concert in Rome for Olympic Torch Relay Kickoff
ROME, ITALY – Coca-Cola, as Presenting Partner of the Milano Cortina 2026 Olympic Torch Relay, will celebrate the relay’s launch with a free concert in Rome on October 26th.The event will feature performances by Italian music stars Noemi, Stash (frontman of The Kolors), and Mahmood, alongside pop culture figures Benedetta Parodi and The Jackal.
The concert marks the official start of the torch relay, a symbolic journey leading up to the 2026 Winter Olympics in Milan and Cortina d’Ampezzo. The relay aims to embody Olympic values and highlight stories of commitment, civic engagement, and social cohesion. Torchbearers announced to participate include athletes Myriam Sylla, Deborah Compagnoni, Ivan Zaytsev, Mara Navarria, Ciro Ferrara, and Simone Barlaam.
Beyond the musical lineup, the event will recognize organizations dedicated to social impact, including Banco alimentare (Food Bank), the Italian Red Cross, Junior Achievement, the Italian Union of the Blind and Visually Impaired, and Marevivo. The Milano Cortina 2026 Olympic Torch Relay will travel across Italy, culminating in the lighting of the Olympic cauldron at the Opening Ceremony.
