Arsenal Captain Martin Ødegaard Fronts Holzweiler Campaign Following Private Wedding
Arsenal and Norway captain Martin Ødegaard is the new face of Norwegian fashion house Holzweiler, the brand announced today. The collaboration highlights Ødegaard’s “dedication, calmness, ambition and a very down-to-earth approach to success,” according to Holzweiler creative director Andreas holzweiler. The campaign launch follows Ødegaard’s marriage to dancer Helene Spilling in June 2025 and the couple’s welcoming of their son in December 2024.
The partnership signifies a new chapter for Holzweiler,aiming to embody qualities reflected in Ødegaard’s persona – a blend of Norwegian roots and global influence. Holzweiler noted the increasing intersection of football and fashion, with players like Ødegaard becoming influential style icons. Ødegaard’s previous, unsolicited choice to wear a Holzweiler jacket during World Cup qualification signaled an existing affinity for the brand.
Holzweiler emphasized Ødegaard’s portrayal of “a modern masculinity” and an aesthetic that extends beyond the football pitch. The campaign also features artist Sigrid, who defines a hero as someone “kind, has a big heart and is able to make challenging decisions.” The first phase of the campaign launched in October with director halfdan ullmann Tøndel and artist Kaya Wilkins, with the trio also slated to front the brand’s denim campaign in February 2026.
