LIV Golf has deepened its technological integration, announcing an expanded partnership with Trackman to enhance data collection and analysis across all 14 of its global events, including those in the united Kingdom. The collaboration aims to provide richer insights for both fan engagement and player performance evaluation.
Founded in Denmark in 2003, Trackman specializes in radar-based sports performance technology utilized by athletes in golf, baseball, tennis, and athletics. LIV Golf initially partnered with Trackman to leverage its technology, and this expanded agreement signifies a continued commitment to utilizing advanced data analytics within the league. The increased data integration will support LIV Golf’s broader strategy to elevate the viewing experience and refine player development.The partnership will see Trackman’s technology deployed to capture thorough performance metrics during tournament play.This data will be used to create compelling content for fans, offering deeper understanding of player strategies and skillsets, and will also be available to players and coaches for performance analysis. LIV Golf intends to use the enhanced data capabilities to further innovate its broadcast presentations and digital offerings.
