GF38 & Streamer Zack Nani Launch Unique Fan Experience in Ligue 2 BKT
Grenoble, France – Grenoble Foot 38, a club competing in France’s Ligue 2 BKT, has partnered with popular streamer and entrepreneur Zack Nani to create novel fan engagement opportunities, blending football, gaming, and dining. The collaboration aims to broaden the club’s reach, particularly among younger audiences.
The partnership was highlighted by a contest surrounding the Alpes derby against FC Annecy on September 19th. Four winners were granted the exclusive opportunity to watch the match from sofas positioned on the pitch, alongside Nani himself.
Zack Nani’s involvement extends beyond streaming; he also owns the fast-food chain At Kazdalerie, which recently opened a location in Échirolles, near Grenoble. This multi-faceted approach reflects Nani’s growing influence in both digital and physical spaces, recently demonstrated by his acquisition of French broadcasting rights for the Saudi Pro League.
GF38 views the partnership as a strategic move to connect with a demographic often difficult to reach through conventional marketing channels. The club anticipates further innovative activations, integrating physical events with exclusive online content and immersive experiences.
The alliance underscores a growing trend of crossover between traditional sports, esports, and digital media, offering fans unique experiences and positioning GF38 as a forward-thinking institution.
