Ferrari‘s First Electric Car: A $350,000+ Luxury Beyond Reach for Most
Ferrari is entering the electric vehicle market with the Elettrica, a high-performance car boasting cutting-edge technology and a price tag expected to start well above $350,000. The declaration signals a shift for the iconic Italian automaker, though CEO Benedetto Vigna emphasizes electric models will complement, not replace, Ferrari’s traditional combustion engine vehicles. This move positions Ferrari squarely within the ultra-luxury EV segment, catering to an exclusive clientele for whom price is less of a barrier than prestige and performance.
The Elettrica isn’t simply a rebadged existing model; it’s built with a focus on delivering a uniquely Ferrari driving experience in an electric format. The vehicle’s progress underscores a broader industry trend of luxury brands embracing electrification, but maintaining their core identity. for Ferrari, this means preserving the emotional connection drivers feel with their cars, even as they transition to a new powertrain. The Elettrica’s success will be a key indicator of whether Ferrari can successfully navigate this evolution while maintaining its brand exclusivity and commanding premium prices.
The Elettrica will feature four electric motors – one for each wheel – and an 800V system enabling ultra-fast charging up to 350 kW. Ferrari claims the battery’s energy density of almost 195 Wh/kg is the highest currently available in a production electric car. Sustainability is also a focus, with the chassis constructed from 75 percent recycled aluminum, saving approximately 6.7 tons of CO2 per car during manufacturing.
Beyond raw power and efficiency, Ferrari is prioritizing driving feel. A unique “Torque shift Engagement” system in manual mode will provide drivers with five distinct steps in the power and torque curve with each paddle shift, aiming to replicate the sensation of a traditional multi-gear transmission.
