Detroit, MI – November 23, 2024 – Jack White‘s halftime performance for the Detroit Lions’ Thanksgiving game against the Green Bay Packers took an unexpected turn when he brought out fellow Michigan native Eminem mid-set, electrifying the crowd at Ford Field. The surprise appearance adds another layer to a Thanksgiving tradition steeped in football and entertainment, and signals a new era for the lions’ halftime show production.
White began his set wiht “That’s How I’m Feeling” from his 2024 album “No Name.” Eminem then emerged to rap over The White Stripes’ “Hello Operator” and deliver a rock-infused version of his 2002 hit, “‘Till I collapse.” White concluded the medley with his signature track, “Seven Nation Army,” accompanied by the Lions cheerleaders.The performance occurred shortly after The White Stripes were inducted into the Rock & Roll Hall of Fame.
The collaboration is especially noteworthy as Eminem, whose real name is Marshall Mathers, and his manager Paul Rosenberg were recently appointed as executive producers of the Lions’ annual halftime show through 2027. They will oversee all aspects of production, including artist selection, with White being the first performer booked under the new arrangement.
“We’re thrilled to be working with marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” stated Detroit Lions president & CEO Rod Wood. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
The Detroit Lions have also partnered with Jesse Collins Entertainment (JCE) to produce the performance. Prior to the halftime show, gospel singer Cece Winans performed the national anthem.
