Blue Buffalo Teams Up with Olivia Culpo for Football-Focused Nudges Treats Campaign
STAMFORD, CT - october 6, 2023 – Blue Buffalo, teh nation’s leading natural pet food brand, has partnered with actress and dog-lover Olivia culpo to launch a new campaign centered around its Nudges treats, timed to coincide with the football season. The collaboration will feature Culpo and her Golden Retriever, Oliver, in a series of engaging content pieces designed to connect with football fans and pet parents alike.
The campaign aims to tap into the shared enthusiasm for football and the joy of treating beloved pets, offering Nudges treats as the perfect game-day companion for furry friends. Blue Buffalo was founded on a commitment to high-quality ingredients after the Bishops sought a better diet for their Airedale, Blue, who battled cancer. The company’s “True BLUE Promise” ensures real meat is the first ingredient,with no chicken by-product meals,corn,wheat,soy,artificial flavors,or preservatives. This partnership builds on Blue Buffalo’s dedication to providing pet parents with nutritious and enjoyable options for their companions.
culpo will be featured in digital content showcasing how she incorporates Nudges treats into Oliver’s routine,especially during football gatherings. The campaign will be promoted across Blue Buffalo’s social media channels, including Facebook.com/BlueBuffalo.
“Love them like family. Feed them like family,” remains the guiding principle behind every Blue Buffalo recipe.
Media Contact:
Abby Hoffman
ahoffman@devriesglobal.com
